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04
MAR

Toshiba Conducts HD DVD Exit Interview with WSJ

Posted by Nino Marchetti

ToshibaexitinterviewMuch like a fired employee might do on his way out the door, Toshiba did an exit interview of sorts in yesterday's Wall Street Journal about its HD DVD trials and tribulations. The interview was conducted with Toshiba CEO Atsutoshi Nishida.

Nishida told the WSJ, in summary, that Toshiba realized the time was near when Warner Bros. threw in the towel and switched to Blu-ray at CES. It seriously hurt HD DVD market share and made Toshiba see the battle could not be won. The company did not, however, throw its support behind Blu-ray, but instead promised to develop standard DVD players which improve upon the "upconverting feature" as a way to remain competitive.


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