HD DVD Sales Regain Ground

HD DVD continues to see a slow rebound in the public spotlight as new sales figures from NPD Group show a rebound in sales following a bad week immediately after CES. This is according to a news report published in Video Business.

The report shows HD DVD hardware sales totals accounted for around a third of HD set-top unit sales for the week ending Jan. 19, according to Video Business. This is a sharp upkick from the previous week, when HD DVD player sales only amounted to seven percent.

An NPD analyst told Video Business he felt the change in position was likely due to "sensitivity to pricing". This would tie in with a recent move Toshiba made to cut prices of its HD DVD players.