Microsoft is Still Fitting for HD DVD

Microsoft released a business-to-business Web site (www.thisishddvd.com) aimed at bringing independent program suppliers into the HD DVD fold.

Microsoft is hoping to garner further industry support for HD DVD with its new website. Microsoft’ want to reach out is reaching out suppliers and DVD authoring facilities in order to ramp up the production of HD DVD titles.

“We want to show the smaller guys—the second- and third-tier studios—how easy it is to make HD DVD movies,” said Kevin Collins, Microsoft’s director of HD DVD evangelism. Currently, the bulk of BD and HD DVD releases are coming from the major studios.

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